Digital Signage

Digital signs are a form of electronic display that presents programmable material, menus, information, advertising and other messages. They can be utilized in both public and private environments, including retail stores, hotels, restaurants, and corporate buildings, amongst other locations. Since digital sign content can be both frequently and easily updated, saving on the printing and/or construction costs associated with a static sign, and also because of the interactive abilities available through the accompanying employment of such real-world interfaces as embedded touch screens, the technology has won wide acceptance in the marketplace. Marketing researchers have conducted an experiment with equally sized backlight-printed signs displayed alongside LED based digital signs. The results showed that digital signs captured audience attention 400% more than their rivals.

CompuMe has designed, adopted and developed a set of equipment and software to provide our customers with maintenance-free and easy to manage digital signage solutions, including LCD, LED screens, frontal and back projectors, indoor and outdoor sign enclosures, media wall management, etc.

Typical digital sign usages are:

  1. Public information – news, weather, traffic and local (location specific) information, such as a building directory with map, fire exits and traveler information.
  2. Internal information - corporate messages, such as health & safety items, news, and so forth.
  3. Menu information – pricing, photos, ingredients, and other information about the food(s) being offered, including nutritional facts.
  4. Advertising – usually either related to the location of the sign or using the audience reach of the screens for general advertising.
  5. Brand building – in-store digital sign to promote the brand and build a brand identity.
  6. Influencing customer behaviour – directing customers to different areas, increasing the "dwell time" on the store premises, and a wide range of other uses in service of such influence.
  7. Enhancing customer experience – applications include the reduction of perceived wait time in the waiting areas of restaurants and other retail operations, bank queues, and similar circumstances, as well as demonstrations, such as those of recipes in food stores, among other examples.